Cassandra M. Floch
Email: cmfloch@gmail.com | Phone: +1 813-774-1994 | linkedin.com/in/cassandrafloch
Service-minded brand strategist and copywriter with 7+ years of B2B and B2C experience. I specialize in bridging the gap between human emotion and technical efficiency, leveraging generative AI to accelerate creative workflows and scale omni-channel campaigns without losing brand soul. A detail-oriented collaborator, I’m looking to deploy a blend of high-level strategy and AI-augmented creativity to drive measurable sales growth.
EXPERIENCE
Senior Copywriter January 2023- February 2026
Copywriter October 2019- December 2022
SalonCentric–L’Oréal Professional Products Division Distributor | Clearwater, Florida
Premier Wholesale Salon & Beauty Supply Distributor
-
Oversee and execute copy, as well as review and edit creative assets, to ensure that the brand and/or company’s identity is maintained across all channels from digital (social, email, SMS, website and app) to print (retail stores, publications and events)
-
Maintain the brand voice while enhancing the creativity and effectiveness of messaging
-
Translate B2B/B2C business goals into persuasive, sales-driven messaging that reaches the customer and benefits the business
-
Partner with a team of copywriters and designers to create strong and cohesive campaigns
-
Ability to multitask and pivot from one project to another seamlessly
-
Work alongside other departments (CRM, eCommerce, Omni-Channel Marketing, Promotional Planning, HR, Education, Credit Card, and Loyalty) strategizing new creative solutions to reach business objectives
Copywriting Intern May 2018- October 2019
SalonCentric–L’Oréal Professional Products Division Distributor | St. Petersburg, Florida
Premier Wholesale Salon & Beauty Supply
-
Assisted the Managing Editor in maintaining the brand voice across all channels from digital (social, email, SMS, website and app) to print (retail stores, publications and events)
-
Collaborated with the Managing Editor and designers to produce creative solutions
Copywriter September 2016- May 2017
Boston University AdLab | Boston, Massachusetts
Student-Run Advertising Agency
-
Worked in a team environment to develop creative strategies, while interfacing on a weekly basis with key clients: At Peace Massage Therapy and The Algonquin Club of Boston
-
Coordinated with The Algonquin Club of Boston to rework their company website and collaborated with At Peace Massage Therapy to create a brochure and a slogan
Editorial Intern July- August 2016
Kathimerini Newspaper | Athens, Greece
Daily newspaper distributed exclusively with the International New York Times.
-
Responsible for writing two published articles for tourist magazine, Greece Is, a subdivision of Kathimerini
-
Studied under the Head of International Publications to understand the process of publishing and distribution
Editorial Intern July- September 2015
The Hot Zone USA | Brooklyn, New York
Online start-up magazine geared towards ages 18-45, focusing on news, entertainment, music, and sports.
-
Managed all social media accounts, wrote daily news stories, and updated the magazine’s website on a regular basis
-
Trained new interns to use WordPress and post for social media accounts, while continually tracking emerging news in order to maintain real-time coverage
EDUCATION
Boston University, Boston, Massachusetts September 2013 - May 2017
-
College of Communications, Bachelor of Science
-
Key focus in Advertising and Copywriting
-
Concentration in Spanish Language
SKILLS
Fluent in English and Spanish Languages
Mac and Windows • Microsoft Office • Google Docs • Adobe Acrobat • AI Tools • Wrike • SEO Advertising • WordPress • SurveyMonkey
Organized, problem solver, proactive, highly adaptable, communicative and willing to travel