Cassandra Floch
Brand Storytelling | Strategic Messaging | Audience Engagement
cmfloch@gmail.com | Phone: +1 813-774-1994 | linkedin.com/in/cassandrafloch
Strategic Copywriter and Brand Storyteller with 7+ years of experience developing high-performing, omni-channel campaigns across B2B and B2C environments. Proven ability to translate business objectives into compelling, conversion-driven messaging while maintaining a consistent brand voice.
Known for blending creativity with data-driven insights to increase engagement, strengthen customer connection, and drive measurable results.
EXPERIENCE
Senior Copywriter Jan 2023- Feb 2026
SalonCentric–L’Oréal Professional Products Division Distributor | Clearwater, FL
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Led copy strategy and execution across omni-channel campaigns including email, SMS, social media, web, and in-store marketing
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Maintained and evolved brand voice across all customer touchpoints, ensuring consistency and alignment with business objectives
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Translated B2B and B2C goals into persuasive, conversion-driven messaging that supported revenue growth and customer engagement
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Partnered cross-functionally with CRM, eCommerce, marketing, HR, and promotional teams to align messaging with strategic initiatives
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Collaborated with designers and creative teams to develop cohesive, high-impact campaigns
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Managed multiple high-priority projects simultaneously in a fast-paced environment
Copywriter Oct 2019- Dec 2022
SalonCentric–L’Oréal Professional Products Division Distributor | Clearwater, FL
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Developed compelling copy across digital and print channels, including email campaigns, landing pages, retail signage, and promotional materials
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Strengthened brand messaging to improve clarity, engagement, and customer response
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Supported campaign ideation and execution across multiple departments
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Contributed to creative strategy discussions and content planning
Copywriting Intern May 2018 - Oct 2019
SalonCentric–L’Oréal Professional Products Division Distributor | Clearwater, FL
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Assisted the Managing Editor in maintaining the brand voice across all channels from digital (social, email, SMS, website and app) to print (retail stores, publications and events)
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Collaborated with the Managing Editor and designers to produce creative solutions
Copywriter Sept 2016- May 2017
Boston University AdLab | Boston, MA
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Developed creative strategies and campaign concepts for client accounts
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Collaborated with clients to refine messaging and deliver marketing materials including websites and print collateral
Editorial Intern July- Aug 2016
Kathimerini Newspaper | Athens, Greece
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Wrote and published articles for Greece Is magazine
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Gained hands-on experience in international publishing and editorial processes
Editorial Intern July- Sept 2015
The Hot Zone USA | Brooklyn, NY
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Managed social media accounts and wrote daily news content
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Trained new interns and supported real-time content updates
EDUCATION
Boston University | Boston, MA
Bachelor of Science, College of Communications
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Focus: Advertising & Copywriting
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Concentration: Spanish Language
SKILLS
Fluent in English & Spanish
Microsoft Office • Google Workspace • Wrike • Adobe Acrobat • WordPress • SEO & Digital Marketing Tools
AI Tools: ChatGPT • Gemini